In my first experience with logo design, I was asked to create a modernized version of the Patriot Pictures logo that retained some character and avoided what my superior termed "the bland-ening".
While Patriot Pictures wanted to retain the red and blue color scheme, they wanted to avoid the American flag and other traditional United States imagery as the company moved to a more global approach. I designed these in Adobe Photoshop and Illustrator.
Original Patriot Pictures Logo
Version 1
In this version, I wanted to maintain the target imagery in the original logo while making it simpler. I added the flare/shine effect to give the logo more life.
Version 2
In this version I wanted to play with negative space a little bit while retaining the circle imagery of the target in the original logo. I chose red as the dominant color as it is generally more attention grabbing.
